The choux à la crème (cream puffs) regain an artisanal and traditional feel at la Maison du Chou, chef Manuel Martinez’s pastry shop. Showcasing the chou in a limited number of flavors, this pastry shop follows the worn-out trend of offering a single product, as well as the more recent trend of presenting sober products in their raw state.
We were asked to develop their image. It had reflect the traditional french Pastries, the sobriety and the quality of product. The branding and the packaging is inspired by the parisian 1920/1940 French art Nouveau.